VOLUME 3(2) • 2008
ESTABLISHMENT OF A MARKET-ORIENTED HORTICULTURAL PRODUCTION SECTOR IN THE EUROPEAN UNION
ABSTRACT. ECD-GA affirms that around 15% of the value of the EU’s agricultural production derives from the fruit and vegetables sector, which provides a range of fresh and processed products remarkable for its variety. Garnevska et al. outline the structural changes in Bulgarian agriculture since 19..
HUMAN RESOURCE MANAGEMENT PRACTICES, ORGANIZATIONAL PERFORMANCE, AND THE MEASUREMENT OF EFFECTIVENESS
ABSTRACT. Densten and Gray claim that organizational viability depends on leaders maintaining the integrity and reliability of internal systems while adapting to the external environment. Marinova claims that organizational culture is an important factor predicting organizational effectiveness by in..
MANAGEMENT OF COMMUNICATION IN CONTEMPORARY ORGANIZATIONS
ABSTRACT. Castanheira and Leppamaki examine the optimal structure of management when a decision-maker must have a mass of information processed before making a decision. Lemmex claims that the practice of Change Management is a combination of the methods used by people within organizations to ensure..
AN INTERPRETATION OF THE PHENOMENON OF GUERRILLA MARKETING
ABSTRACT. Levinson contends that marketing is a process, not an event, and that guerrilla marketing means marketing that is unconventional, non-traditional, not by-the-book, and extremely flexible. As Hickman puts it, guerrilla marketing is any alternative form of marketing using non-conventional me..
WHAT WILL EMERGE OUT OF THE INTERACTION BETWEEN THE FUNCTIONALIST LOGIC OF MARKET INTEGRATION AND THE NORMATIVE LOGIC OF PREFERENCE FORMATION IN NATIONAL LEGAL SYSTEMS?
ABSTRACT. Joerges holds that the common interest in the building up of a functioning market has to be balanced with the normative preferences legitimized in the national legal systems. Pauwelyn writes that trade restrictions are resorted to increasingly in pursuit of all kinds of nontrade objectives..