VOLUME 2(2) • 2007
FREE MARKETS AND MORALITY
ABSTRACT. A bona fide morality favors a consistent free market capitalist system of law. If there are dangers, if there are dangers and temptations arising from such a society, let the various institutions that can develop amongst free people respond to them. Individuals and their various voluntary ..
COMPETING IN THE GLOBAL MARKETPLACE
ABSTRACT. Wind and Mahajan argue for the recognition of the process of “marketing hype”, a set of prelaunch activities leading to the creation of a supportive market environment. Ockenden and Franklin state that the CAP provides evidence that agriculture carries a cultural and social significance fa..
TRANSNATIONAL MANAGEMENT AND ENVIRONMENTAL MARKETING
ABSTRACT. Lozada explores the impacts that present day environmentalism is having on the marketing function, and surveys how contemporary ecological tenets may be reshaping traditional marketing tactics or even triggering alternative approaches. Haley argues that corporate managers must take interna..