MARKETING IMPLICATIONS OF CONSUMER BEHAVIOR

ABSTRACT. This paper seeks to fill a gap in the current literature by examining integrity violations and their impact on consumers’ trusting beliefs and subsequent intentions to switch, the potential competitive impact of blog posts, the positive relationship among empathy, transportation, beliefs and intentions, and the importance of understanding customer needs and preferences. pp. 124–129
JEL Classification: P46, D11, L67

Keywords: marketing, consumer behavior, social, financial, performance