THE MECHANISMS OF SOCIAL LEARNING

ABSTRACT. This paper aims to analyze and discuss the economic magnitude of the social learning effect in the movie industry, social learning in animals, and involvement in the social learning process. My paper contributes to the literature by providing evidence on the learning and social functions of imitation, the effect of social learning on sales, and the tools that the educated have for individual learning. pp. 195–200

Keywords: social, learning, process, human, interaction, evolution