ABSTRACT. This article presents an empirical study carried out to evaluate and analyze sociosexual attitudes and behaviors on geolocation-based dating apps. Building our argument by drawing on data collected from B2B International, Kaspersky Lab, Morning Consult, Stanford University, Statista, and YouGov, we performed analyses and made estimates regarding the leading reasons for U.S. adults to use online dating websites or applications. Data collected from 4,400 respondents are tested against the research model by using structural equation modeling.
Keywords: dating; app; geolocation; sociosexual; attitude; behavior
How to cite: Hughes, A., Kicova, E., Kovalova, E., and Rowland, Z. (2020). “Intimate Digital Traces: Sociosexual Attitudes and Behaviors on Geolocation-based Dating Apps,” Journal of Research in Gender Studies 10(1): 52–58. doi:10.22381/JRGS10120204