ABSTRACT. We inspect the relevant literature on customer loyalty in the sharing economy platforms, providing both quantitative evidence on trends and numerous in-depth empirical examples. Using and replicating data from BBC, Business Insider Intelligence, CIPD, Consultancy.uk, Full Fact, Kalido, One Poll, ONS, RSA, Statista, and YouGov, we performed analyses and made estimates regarding most commonly used platforms by gig economy workers, drivers of freelancing, share of generational groups who think that the gig economy is beneficial for everyone, percentage of employees and self-employed working more than 45 hours per week, and adults in different forms of work in the gig economy.
JEL codes: L14; L86
Keywords: customer loyalty; sharing economy; personal reputation; feedback system
How to cite: Hollowell, Jane Catherine, Zuzana Rowland, Tomas Kliestik, Jana Kliestikova, and Victor V. Dengov (2019). “Customer Loyalty in the Sharing Economy Platforms: How Digital Personal Reputation and Feedback Systems Facilitate Interaction and Trust between Strangers,” Journal of Self-Governance and Management Economics 7(1): 13–18. doi:10.22 381/JSME7120192
Received 22 December 2018 • Received in revised form 8 March 2019
Accepted 12 March 2019 • Available online 18 March 2019