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CREATIVE INTELLIGENCE AND ITS APPLICATION TO ENTREPRENEURIAL OPPORTUNITY AND ETHICS

CREATIVE INTELLIGENCE AND ITS APPLICATION TO ENTREPRENEURIAL OPPORTUNITY AND ETHICS

ABSTRACT. This paper begins with a review of major issues facing society today, observing how difficult they are to solve. After a review of the nature of the environment, introducing the concepts of relatedness and influence of time and space on innovation, thinking, cognition, intelligence, and creativity, the metaphoric concept of creative intelligence is postulated. The elements of creative intelligence are described along with other supporting elements like prior knowledge, imagination, energy, and awareness. The role of creative intelligence in developing entrepreneurial opportunities and solving ethical problems is then discussed. pp. 69–149

Keywords: environment, relatedness, cognition, imagination, energy, intelligence, creativity, creative intelligence, awareness, entrepreneurial opportunity, ethics

MURRAY HUNTER
Centre for Communication & Entrepreneurship
murray@unimap.edu.my