THE IMPACT OF CSR ON CONSUMERS’ ATTITUDE AND BEHAVIOR

ABSTRACT. In the present paper, we focus on the empirical relation between corporate financial prosperity and the extent of corporate social initiatives, the growing importance of CSR, the relationships between CSR and institutions, and the development policy implications of CSR. We are specifically interested in how previous research investigated the impact of CSR on companies’ financial performance, potential “incentives” for CSR in the food sector, the potential positive impact of CSR on customer satisfaction and sales, and stakeholders’ perception of and behavioral reaction towards firms’ CSR conduct. pp. 118–123
JEL Classification: L67, P36, P46

Keywords: CSR, consumer, emergence, growth, social, responsible