“WALKING UNDER A LADDER”: SUPERSTITION AND RITUAL AS A COGNITIVE BIAS IN MANAGEMENT DECISION MAKING

ABSTRACT. This article looks at superstition as an influence upon decision making. The article briefly describes the phenomenon of superstition, its probable origins and affects on assumptions, before explaining how superstitions work into our mental maps. Finally three categories of superstition are defined. pp. 34–41
JEL Classification: M11, O32, D7

Keywords: cognitive bias, heuristics, superstition, decision making, culture, assumptions, mental maps