VOLUME 5(1) • 2012
Teaching Note: A Promotional Plan for a Healthy Easy-Meal Prep Store
ABSTRACT. A couple is assessing the viability of opening a healthy easy-meal preparation store in the Raleigh-Durham, North Carolina area. At first glance, the “prepare-it-yourself” restaurant concept looked promising. People were becoming more concerned with having meals that were both healthy and ..
A Promotional Plan for a Healthy Easy-Meal Prep Store
ABSTRACT. This case study involves a couple considering opening a “healthy” easy-meal prep store in the Raleigh-Durham, NC area. The industry is rapidly changing with many stores going out of business. A promotional strategy which includes engaging customer segments through social media and other ma..
The Social of Social Entrepreneurship: Building a New Field using a New Paradigm
ABSTRACT. Social entrepreneurship is an emerging academic field generating a rapidly expanding literature on a growing range of topics. While the early stage of its development was nourished by many of the rich ideas developed within the “conventional” entrepreneurship literature, this is beginning ..
Social Entrepreneurship of the Buddhist Tzu Chi Movement
ABSTRACT. This paper studies the phenomenal contribution of the Buddhist Tzu Chi Movement from the perspective of economics by focusing on entrepreneurship, which aspires to alter an unpleasant or unjust equilibrium and serves as an indispensable role in the market economy. From the viewpoint of the..
Social Entrepreneurship: From Definition to Performance Measurement
ABSTRACT. This article explores how performance evaluation of social entrepreneurs can be improved by comparing the concept with commercial entrepreneurship and not-for-profit organizations. Towards this objective collective efficacy and social capital concepts are discussed in their relevance and c..
Financing Social Entrepreneurship: A Research Agenda
ABSTRACT. Social entrepreneurship is a growing phenomenon worldwide. Researchers have identified multiple types and dimensions of social entrepreneurship. While there is a robust and growing body of social entrepreneurship literature, little has been written on the link between social entrepreneursh..
Developing Opportunity for Incarcerated Women: Applying the Social Entrepreneurship Creation Model
ABSTRACT. Social entrepreneurs identify and solve social problems on a large scale, acting as the change agents for society. They look for new approaches and advance sustainable solutions that create social value. America has the highest incarceration rates in the world. Women, the fastest growing i..