VOLUME 1 • 2008
Institutions, Entrepreneurship, and Regional Differences in Economic Growth
ABSTRACT. This paper takes an institutional approach to explaining differences in the levels of entrepreneurship and economic growth across U.S. states. The institutional approach to growth argues that political and economic institutions influence the productivity of resource use. We hypothesize tha..
Marketing Communication: What Does It Mean To Small Business?
ABSTRACT. Marketing communication activities undertaken by entrepreneurs and small business owners is an area of study with many opportunities for academicians, practitioners and small business planners to explore. Despite the opportunities for building knowledge in this area, a lack of proper under..
Applying the Bass Adoption Curve to Innovative New Venture Earnings
ABSTRACT. The S-shaped innovation adoption curve described by the Bass (1969) model is applied to earnings of firms which introduce new innovative products. These earnings streams often grow slowly, then accelerate rapidly, and finally, plateau at a constant rate so that the Bass model is useful in ..
An Examination of the Entrepreneurial Attitudes of U.S. versus Chinese Students
ABSTRACT. Undergraduate students (N=434) at multiple U.S. and Chinese universities completed the Entrepreneurial Attitudes Orientation (EAO) survey. Results indicated that scores on all four of the entrepreneurial attitudes were found to vary significantly as a function of students’ country of origi..