SOCIAL DRIVERS OF ONLINE NEWS AND THE CONDITIONS OF PRODUCTION OF USER-AUTHORED CONTENT

ABSTRACT. This research makes conceptual and methodological contributions to the study of economies of scale in producing Internet-based news, media concentration in the context of the digital age, the development of digital technology and Internet-based services, the quality of given news content, and the increased availability of news. The analysis presented in this article contributes to research on media pluralism and diversity of media content, rapid changes in the media industry, the multiplicity of news providers, competitive interaction between various media plat- forms in a converged news eco-system, and the production of high-quality and pluralistic news content. pp. 220–227

Keywords: social driver, online news, digital age