VOLUME 4(2) • 2016
The consumer, caught between economic theory and marketing
ABSTRACT. Marketing approach considers that every economic activity has to be directed towards satisfying the consumers’ needs and wants, as efficiently as possible. This is sometimes difficult to achieve either because customers may not exactly be aware of their real needs and motivations or becaus..
Several soil salinity-exposed Phaseolus vulgaris L local landraces
ABSTRACT. Soil salinization is a worldwide environmental problem with severe economic and social consequences. The accumulation of salts in soil is harmful to plants because it increases the concentration of soil solution, inhibits seed germination and plant root system morphogenesis, disturbs root ..
Vineyard Intra-Carpathian, Danubian-Pontic
ABSTRACT. The following research, supplemented with an extensive bibliography, is an invitation to discover the diversity of Romania’s vinous heritage. It deals, on a region-by-region basis, with the vineyards and wines in the Intra-Carpathian and Danubian-Pontic zones: the Transylvanian Plateau, an..
Subjective Well-Being – an important consumption factor in marketing
ABSTRACT. The way people behave on the market represents the starting point for companies that want to offer valuable products and services, contributing to the well-being of the society as a whole. In order to develop marketing activities, it is important to analyse consumer behaviour so that well-..
In quest for the romantic imagination (II): all roads lead to Xanadu
ABSTRACT. Xanadu, like its milk of paradise, has no doubt become an iconic symbol of the romantic imagination, at least in Coleridge’s acceptation of this notion. The present study proposes a triple quest: understanding the essence of the romantic imagination by exploring: 1) the post-romantic story..
Working for the gods: feasting and sacrifice at Saijo Matsuri
ABSTRACT. Modeled after the famous Gion Matsuri, Saijo Matsuri only boasts 300 years of history, yet pride in the local festival is high and those born in Saijo will return there from all corners of Japan in order to take part or simply enjoy three days of revelry in the company of the descending go..
Importance of echocardiographic assessment in chronic kidney disease-related cardiovascular disease
ABSTRACT. Most of the recent advances in the understanding of chronic kidney disease (CKD)-related cardiovascular disease have focused on atherosclerosis and arteriosclerosis, and much less effort has been dedicated to unveil and evaluate the mechanisms and impact of interventions related to myocard..
Obesity and arterial hypertension
ABSTRACT. The worldwide epidemic of excess body weight, including overweight and obesity, is associated with the increased prevalence of cardiovascular risks including hypertension – a condition that promotes stroke, heart disease and end-stage organ damage which are major causes of death and disabi..