SATISFACTION AND TRUST IN E-COMMERCE

ABSTRACT. Scholarship about interests of online consumers in the purchasing decision, key determinants impacting online consumer contentment, and the link between satisfaction and customer loyalty has increased and consolidated, especially in recent years. The analysis presented in this paper contributes to research on the customer’s online decision making process, elements affecting online customer satisfaction, and the effect of satisfaction on loyalty in the context of e-commerce. pp. 107–112
JEL codes: D11; D18; L81

Keywords: e-commerce; online consumer; satisfaction; trust; loyalty

How to cite: Nica, Elvira (2015), "Satisfaction and Trust in E-Commerce," Psychosociological Issues in Human Resource Management 3(1): 107–112.